WEB PROMOTION AND WEBSITE DESIGN

Please read the following web promotion and web site design steps that we use to create your web site business

When you buy a web promotion package from us we start by asking you some basic questions This is where you tell us about your business, the purpose of your web site and any ideas that you would like us to incorporate into your web site business e.g. credit card payments, slide show, video, audio message.

Internet Research We would then begin researching similar web sites on the net to get an idea of the competition and how many other similar web sites are your rivalry .We would also observe the features and keywords being used on the third party web sites.

Thoroughly Research Keywords We would then brainstorm for your web site a list of keywords to use within your website.This is very important as this is the foundation of your web site that will eventually generate free targeted traffic to your web site business Only then do we register you a domain name based on the keyword list that was generated for you earlier ..Below is a sample view of a keyword generated list with supply and demand data for each keyword.

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Begin web promotion and web site design This is when we actually work on the design of your web site and depending on your package choice we can custom design you a header.If you have quality pictures or would like to suggest a color scheme for your business we can also incorporate this into the design..See the example below

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Build Your Web sites Homepage at this stage we would edit and insert your content (supplied by you) and begin to create your homepage.We may have to edit or change slightly in order to optimize the page for maximum search engine results.We would also optimize and resized your pictures (these should be high quality) in order to be found for image searches.When all optimization is completed and you are happy with your homepage we will submit to all major search engines Google,Yahoo,Msn,Ask

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Create a footer this part of the web site which falls at the end of each page is normally used to insert your contact information such as a physical address, contact numbers or any information you want.See the example below to get an idea.This is normally found at the bottom of every page so your contact details are constantly in full view of your visitors at all times

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Submit to Search Engines This is an important part of your web promotion and web site design, after we complete your homepage we then submit to all the major search engines such as Google,Yahoo,MSN and Ask.This get's your web site pages listed and found on the net and is vital to getting the ball rolling.If this is not done correctly then your business and web site will be invisible on the Internet

Site maps are created and submitted(a Site map is a file that informs search engines about pages on your site) Any revisions new done to your web site are automatically re-submitted to all search engines.

Contact Form A great web promotion tool to use is a simple contact form, this form can be made very flexible to include as many fields as you think are necessary to acquire information from your visitors.This form also has a captca graphic included to cut down on spam (requires the visitor to enter a a series of numbers and letters)

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Web Promotion Tool Interactive Map if you have an offline business to promote, it's a great idea to incorporate an interactive map so that the clients who wish to visit you can find you easily.This feature can be added to your web site and is a great web promotion tool.This also saves you time in having to give directions out ,so instead refer them to your web site "Find Us Section"

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The Importance of Local Search for Local Business

Local Search For Local Businesses. Once the homepage is built and live on the Net we will begin to create additional pages.All pages are keyword focused and optimized for the search engines this ensures that your pages are spidered and ranked by the search engines and eventually found by your target market .Another great web promotion tool is to optimize your local business (physical address needed) for Local search.

What is local search? Local search is a new powerful feature which allows local businesses to be found locally by their Geographical Location.This is achieved through optimizing each web page geographically to the location of the business( only achieved if listed in local searches). So for instance if you wanted to be found locally in your local area then we can optimized your web site to be found locally.

Proof Local Search Work

An Example of this is Testimonial 2 (right hand column) When we built this web site for a local business (accountants) we optimized his web site for local search terms.The physical business is based in North Finchley (accountants) so if you type in to Google any of the following terms :north finchley accountants: accountants in north finchley:tax experts north finchley, this business will appear on 1st page results on Google.

This Effectively means that when web promotion and web site design are done correctly along side with Optimized Local Search your web site becomes a highly effective marketing tool promoting your business 24/7 and 365 days a year building relationships and trust with potential clients...many time more effective than a yellow pages advertisement.

Below are a few points for you to think about, which compares a yellow pages add to an effectively built web promotion and web site design business.

Yellow Pages Vs a Web Promotion and Web site Design
	Yellow Pages Advertising	Web Promotion Web site
Content	There's very little you can say about your business in a tiny little rectangle. And don't even try to update your content during the year!	Show off your local business to its best advantage. No size, color, or media limitations. Update anytime -- make special offers, let visitors know about new products or services, etc.
Visitor attention	Near zero -- eyes scanning listings	Total -- once your prospective customer is on your site, you have 100% of his/her attention.
Visitor mind set	Dubious, suspicious -- Yellow Pages is advertising. We've all had experiences with services that were downright dismal. Zero credibility.	Interested, open-to-buy, PRE sold -- they found you through Google, feel smart, and read your excellent content, becoming PRE sold upon you as an expert who shares. A Web site that provides as much business information as your prospect needs, along with friendly/useful content, allows the prospective client to know and trust you. High credibility.
Exposure, traffic	Near-zero -- it may generate a few calls per week (per month)?	Substantial -- attract hundreds, even thousands, of targeted visitors per day, on an ongoing, ever-building basis. And, if you do it right (and you will), they will return to your site. Your e-zine also gives you the opportunity to reach your customers on a repeat basis.
Measurable	No -- do you have any idea how many exposures you get, or how many people call or visit due to your ad? How can you measure ROI (Return on Investment)?	Yes -- you will know exactly how many visitors arrive, every day, every hour... and you will know everything about them. You know the Lifetime Value of a new customer (i.e., the amount of profit that a new customer will bring to your business over his/her lifetime of dealing with you). It makes it so easy to compare that against the cost of a Web site.
Build customer loyalty	N/A -- not applicable	Your own e-zine -- develop an increasing sense of loyalty with existing customers, as well as repeat business. You can reach them, free, whenever you want to.
Competitive advantage	Low -- everyone takes a Yellow Pages ad. That's why you did. Who gets the attention? The companies with the expensive BIG ads. EVERYWHERE.	High -- your web promotion, properly done, can both build new local business and pull your competition's customers to you.
New revenue streams	No -- Yellow Pages just advertises that you have a business.	Our web site builds content, which builds targeted visitors and establishes you as an authority in your field. This establishes the potential for multiple streams of income that can even surpass total income from your current local business. More on this below.
Open new market	No -- Yellow Pages is a local medium.	Yes -- the Net is a global medium. More and more, it will replace large paper-bound directories as the way to find local businesses with local clientele. But obviously, it also opens up global potential. More on this below.
Expandable search -- geography Local Search	No -- Yellow Pages is a local directory. And it's totally non-interactive. Users either find you... or not. If you did not buy a listing for a particular locale, they won't.	Yes -- suppose the local curling club is looking for a bag-piper in its local town. None? Look in the adjacent town(s). Still none? Look in the nearest mid-size city. Ah... There you are. Get found for that first town... even if your office is not located there.
Expandable search -- keywords	No -- you buy a listing for a single category. If a user searches in a different-but-related category, s/he won't find you. For example, you sell and service sprinkler systems in your town? Your prospect is looking up "landscapers" -- s/he calls the landscaper who recommends a competitor.	Yes -- your prospect searches for "+landscapers +your-town" and finds you (because you created some content about landscaping), is PRE sold by your site's excellent information, and calls YOU.
Cost	Expensive -- hundreds of dollars per year, per listing, per geographic area, per category, for each 4" x 2".	Inexpensive -- a web site costs less than a single 4" x 2" Yellow Pages ad, no limit on keywords (i.e., how prospects find you), geography, size, etc. No complicated packages, just one single yearly fee.

Return From Web Promotion to Previous Page

Quick Page Summary:

1. What we do for you

2. Research Competition

3 Build Keyword List

4. Register Domain name

5. Design Web Site

6. Contact Forms

7. Interactive Map

8. Local Search for Local Business

9. Proof Local Search Works

10. Yellow pages advertisement or your Own Web site

Get Quote

Testimonial 2

Great work on our Accountants web site, We wanted our Web site optimized to attract local Clients... and you have achieved that for us. We love the slide show which you have created for us and will take your advice on adding more content.

J.Benedict

Accountants and Tax Experts

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